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Hi Life Prizes Privacy Policy
Last Updated: 6/02/2025

1. Introduction
Welcome to Hi Life Prizes (“Company,” “we,” “us,” or “our”). We are committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data in accordance with UK GDPR, the Data Protection Act 2018, and Article 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation – GDPR).

2. Data Controller
Hi Life Prizes is the data controller responsible for your personal data. If you have any questions about this Privacy Policy or how we process your data, please contact us:

  • Company Name: Hi Life Prizes

  • Email: mail@hilifeprizes.com

  • Address: Hi Life Prizes, 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB

3. What Personal Data We Collect
We may collect and process the following types of personal data:

  • Identity Data: Name, date of birth, username, and account details.

  • Contact Data: Email address, postal address, phone number.

  • Transaction Data: Payment details, order history.

  • Technical Data: IP address, browser type, operating system, and usage data (cookies and analytics).

  • Marketing & Communication Data: Preferences in receiving communications from us.

  • User-Generated Data: Content you submit via our website (e.g., comments, reviews).

4. How We Collect Your Data
We collect data in the following ways:

  • Direct Interactions: When you create an account, sign up, purchase products/services, or contact us.

  • Automated Technologies: Cookies, analytics tracking, and log files.

  • Third Parties: including marketing, payment providers, technology service providers, these may change from time to time, subject to the requirements of our business; by placing an order or using our website you agree. Such examples of third parties including: Cashflows, 20 Farringdon Street, London, EC4A 4AB, United Kingdom, Klaviyo, Mailchimp, analytics services, and social media platforms. By checking any opt in box or placing an order and entering your phone number and e-mail address you consent to receive marketing text and e-mail messages (such as promotional offers or codes and basket reminders) from us at the e-mail or number provided unless you have opted out, including messages sent by autodialer. Consent is not a condition of any purchase and you can opt out at anytime.. Message and data rates may apply. Message frequency varies. You can unsubscribe at any time by replying STOP, clicking the unsubscribe link (where available) in one of our messages or by contacting us directly to inform us. 

5. Legal Basis for Processing Data
We process your data based on the following legal grounds:

  • Contractual Necessity: To provide services/products you request.

  • Legal Obligation: To comply with applicable laws and regulations.

  • Legitimate Interests: For business improvements, fraud prevention, and website functionality.

  • Consent: Where you have given explicit consent (e.g., marketing).

6. How We Use Your Data
We use your personal data for the following purposes:

  • To register and manage your account.

  • To process transactions and deliver prizes.

  • To improve our website, services, and customer experience.

  • To send marketing communications (where you have opted in or otherwise agreed to our policies e.g. by placing an order)

  • To comply with legal obligations and protect our business.

7. Data Sharing & Third Parties
We do not sell your data. However, we may share your data with:

  • Service Providers: Payment processors, hosting providers, analytics providers. We may pass your personal data including name, address and telephone number to a third party for the purposes of prize fulfilment.

  • Verification information and documentation sent by customers: From time to time, we may request documents from customers for the purpose of verifying the users identity, for example, before releasing a prize to ensure the customers details are legitimate. Where these documents provide evidence of a customer’s affordability or income, this may be used in strict confidence and in the public interest, to check that customers are spending within their means. This information will not be shared with third parties unless legally obligated nor will this data be used for marketing purposes. 

  • Legal Authorities: When required by law (e.g., fraud prevention, legislative compliance, tax authorities). Verification information and documentation sent by customers sent to us e.g for identity know your customer (‘KYC”) checks.

    • Personal Data: Utility bills, payslips, bank statements and other identity documents used to verify users may also be used to ensure customers affordability related to their spend for the purpose of ensuring responsible play and complying with any relevant legislation. 

  • Business Transfers: If we merge, acquire, or sell Hi Life Prizes

8. International Data Transfers
We do not transfer your data outside the UK, although our third party suppliers may do so.

9. Data Retention
We keep your data only as long as reasonably necessary for the purposes outlined in this policy:

  • Account & transaction data: Retained as long as your account is active and for lany necessary legislative or legal compliance.

  • Marketing data: Retained until you opt out.

  • Technical data: Retained for security and analytics purposes.

10. Your Rights Under UK & EU GDPR
You have the following rights:

  • Right to Access: Request a copy of your data.

  • Right to Rectification: Correct inaccurate or incomplete data.

  • Right to Erasure: Request deletion of your data where applicable.

  • Right to Restrict Processing: Limit how we process your data.

  • Right to Data Portability: Obtain and reuse your data across services.

  • Right to Object: Object to direct marketing and certain data processing.

  • Right to Withdraw Consent: Where processing is based on consent.

To exercise your rights, contact us. We may require verification of your identity.

11. Cookies & Tracking Technologies
We use cookies and tracking technologies to enhance user experience. You can manage cookies via browser settings. 

12. Security Measures
We implement security measures to protect your data, including encryption, secure servers, and access controls. However, no online service is 100% secure.

13. Complaints & Regulatory Authority
If you have concerns about how we process your data, you have the right to complain to the UK Information Commissioner’s Office (ICO):

  • Website: https://ico.org.uk

  • Phone: 0303 123 1113

  • Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

14. Changes to This Privacy Policy
We may update this policy periodically. The latest version will be posted on our website with the date of last update.

15. Contact Us
For questions regarding this Privacy Policy, please contact us at:

    • Email: mail@hilifeprizes.com

    • Address: Hi Life Prizes, 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London, W1T 6EB

By using our website, you acknowledge that you have read and understood this Privacy Policy. You also declare you accept this Privacy Policy.